Why Homebuyers Are in a Great Position To Ask for Concessions Right Now

If you're thinking about buying a home, here's some good news: the current market conditions are giving buyers more leverage than they’ve had in years.

With inventory on the rise in many areas, both builders and homeowners are offering attractive extras—known as concessions or incentives—to make their homes stand out. These perks can save you money, reduce stress, and make the path to homeownership a little smoother.

What Are Concessions and Incentives?

In real estate, concessions are things sellers give up or agree to in order to reach a deal—like paying part of your closing costs or making certain repairs. Incentives, on the other hand, are benefits sellers or builders offer upfront to encourage buyers, like discounted prices, upgrades, or appliance packages.

Here are some common examples you might see in today’s market:

• Help with closing costs

• Mortgage rate buy-downs to lower your interest rate (even if temporarily)

• Home price reductions

• Free upgrades or included appliances

• Home warranties

• Credit for repairs

For buyers—especially those working within a tight budget—these perks can make a big difference. According to the National Association of Realtors (NAR), incentives like these help reduce the upfront costs of buying a home.

Builders Are Offering More Than Ever

It’s not just one or two builders offering deals—many are jumping in. In March, 56% of to-be-built homes and 74% of quick move-in homes had some form of incentive attached, according to housing research firm Zonda.

Builders don’t want their homes sitting on the market. That’s why many are also adjusting prices—nearly 30% of builders lowered prices in each of the first four months of this year, according to the National Association of Home Builders (NAHB).

This doesn’t mean the market is weak. It means builders are motivated, and buyers can benefit.

Sellers of Existing Homes Are Joining In

It’s not just new construction—more homeowners are offering concessions too.

As more existing homes come on the market, sellers are facing more competition. In March, 44% of existing home sellers gave concessions to buyers. That’s right in line with pre-pandemic trends and shows the market is becoming more balanced.

That could mean:

• The seller agrees to make repairs

• Appliances or furniture are included

• The seller helps pay part of your closing costs

Even small concessions can make a big impact. And since home values have climbed more than 57% in the past five years, sellers can offer extras without losing out on profit.

What This Means for You

Whether you’re shopping for a brand-new home or one with a little character, chances are you can negotiate some form of concession or incentive.

So here’s the question: If a seller or builder offered something extra, what would help you most? Would it be help with closing costs? A better interest rate? New appliances?

Now is a great time to find out what’s possible. The right agent can help you understand what’s realistic in your area and advocate for you in negotiations.

Thinking about making a move?
Let’s connect and explore how to take advantage of today’s buyer-friendly market. I can help you spot opportunities and make sure you’re getting the most value possible.